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Things to learn from the debacle of Tubelight.
Salman Khan starrer big Eid release Tubelight directed by the hit director Kabir Khan who had a glorious past of working with the actor has failed miserably at the box office and the movie will be out of the theaters after the second week only. It is not just a setback for Salman Khan but also for the industry as a whole. The losses incurred by the distributors of the film across the nation will be over 95 CR which is one of the biggest losses ever in the history of Bollywood. It is back breaking for the distributors, so let’s find out what went wrong with the film and what are the lessons the industry should learn from the major debacle of Tubelight.
The film was made on a budget of 75-80 CR and everything is OK with that but the producers SKF, Salman Khan films sold the distribution rights at a massive price of over 160 CR (different distributors for every territory) and filled their pockets like there is no tomorrow. And everyone was ready to pay any sort of amount SKF was asking for, and why not it starred Salman Khan who is having a great time at the box office as even his critically rejected films were becoming blockbusters be it the two Dabangg films, Ready, Bodyguard, Kick or Prem Ratan Dhan Payo to name a few. But here the lifetime collections are going to end at 116-117 CR which means the all India distributor share will be around 58-59 CR and it makes a loss of around 95-100 CR for them. It is a case where producers are smiling and distributors are crying or rather dying.
What went wrong?
The overconfidence of the distributors in Salman Khan led this debacle to take place but the biggest mistake was done from the side of the makers. Both Salman and Kabir Khan sold a niche film to a huge price without showing the film to the distributors. And also they haven’t stopped the exhibitors (Cinema hall owners) to release it in the maximum screens possible till date. It is a film meant for sectional viewers especially multiplex and releasing it like a mass film was a fatal mistake. It deserved only 2000 screens but it released in 4400, the overseas screens were too high which was 1050, considering the fact that the movie is a remake of a Hollywood film Little Boy which itself was a failure in the USA though over the years it got nice critical reception.
The makers also had immense faith in the film but the so-called ‘Yakeen’ was no more than a myth. Why? Let’s analyze; you cannot make a hard hitting film on the topic of faith which is high on emotion and has the dose of Fantasy with an incompetent actor like Salman Khan, he is a miscast here. He tried a lot but failed miserably. Yes, he is a huge Superstar but even his own fanbase which is very large wants only masala stuff from him and his hollow stardom has restricted him as a performer and as an actor, he has always been average.
Tubelight is actually a good film, this movie would have been a success if it was projected the way it deserved to be that too with some other actor who has a human side and is not like a mechanical super human, the persona, and image which Salman has. This movie has made us learn many lessons ranging from how to distribute your films to who to cast in which role. But the most important thing we learned is that, be honest with the distributors while selling it and never give more to your product which it does not deserve. The disaster of Tubelight will make the life of future Salman Khan films tough for some time at least because he spoiled the Eid both as an actor and producer.