Phillauri Disappoints, Badrinath Ki Dulhania led the pack even in the third week at the Box Office.
Last week’s release Phillauri despite getting good reviews failed to pull the audiences in the theaters and managed to accumulate only 22.68 crores in the first week against the substantial budget of 46 crores. And now it seems difficult for the film to recover the cost even, which is sad for a nice film like this. Anushka Sharma’s last film as a producer NH10 was a success because of the controlled investment and this time maybe she thought that the brand of her as a producer will make her recover the heavy cost but in India biggest of producers lack trust among audiences and now she have to rework on her budget management and forget about riding on any brand, if she wants to give box office hits also along with good subjects. In overseas also the movie was a nonstarter and not going to cross the $2 million USD mark too. Other Hindi Release Anarkali Of Arah was another washout at the box office with only 80 lacs in its kitty in the first seven days, the movie was highly appreciated by the critics but with the lack of face value, it suffered big time.
Badrinath Ki Dulhania made another 11.39 crore in the third week of its release and is now the most profitable Super Hit of 2017, the movie is also good in overseas and the 2nd highest overseas grosser of the year after Raees with around $6 Million USD.