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Delhi’s Old and Famous Jalebi.
DELHI’S OLD AND FAMOUS JALEBI WAALA (THE REAL JALEBI BHAI)
FOUNDER: NEMI CHAND JAIN (1884)
CURRENT OWNER: KAILASH CHAND JAIN
When a person’s surname is taken over by the product he endorses then his creativity must be GODLY.
‘OLD IS GOLD’ this saying couldn’t have a better BRAND AMBASSADOR than NEMI CHAND’S CRISPY JUICY soaked in SHUDH DESI GHEE, piping hot GOLDEN jalebis. Yum is an under-exclamation for sure.
Situated in the heart of CHANDNI CHOWK they are favorites of every type of folk and flocks and it is without a doubt resident’s pride. In fact, people who live there say ‘should be able to show the shop’s way better than where their own house is located’ such is their love and craze for it or I would say, you know what I mean the Ghee soaked sweet emperor, the Jalebis.
My advice is to have the first piece of heavenly sweet without the Rabri, essential to experience the burst of JUICE, which mind you, makes you look like HANUMANJI if you are not careful, every bite is so mouthful. While the ghee soaked sweet emperor with a small helping of Rabri is altogether another experience.
The shop also provides samosas which are also damn nice, but JALEBI is where the expertise lies and should be visited for satisfying your jalebi craving without thinking twice.
Best TRIBUTE was given by none other than Junior B during his jalebi eating scene in Delhi 6 I quote “For the 1st time I wanted the Director to take retakes after retakes as such was the FAMOUS jalebi taste”
Finally ‘Jiske Naam Mein he FAMOUS ho’, rest, as they say, is history.
If you are in Delhi must visit there and you can also order food items via Zomato and other home delivery services.
Address: DARIBA CORNER, NEAR SHISH GANJ GURUDWARA SAHIB, CHANDNI CHOWK, DELHI.
CONTACT NUMBER – 9811020546
PHONE: 011 2325 6973