OLD AND FAMOUS JALEBI WAALA -(the real JALEBI BAI)
FOUNDER – NEMI CHAND JAIN (1884)
Current – KAILASH CHAND JAIN
When a person surname is taken over by the product he endorses than, his creativity is GODLY.
“OLD IS GOLD” this saying couldn’t have a better BRAND AMBASSADOR than NEM CHANDS CRISPY JUICY soaked in SHUDH DESI GHEE, piping hot GOLDEN jalebis.
Situated in the heart of CHANDNI CHOWK they are favourites of every type of folk n flocks and residents pride . Infact people who live their say ‘should be able to show it’s shops way better than then where their house is located such is their love and craze’ .
My advice is have the 1st without the rabri, essential to experience the burst of JUICE, which mind you makes you look like HANUMANJI if you are not careful, every bite is so mouthfull.
Jalebi with small helping of rabri is altogether another experience.
The shop also provides samosas which are also damn nice, but JALEBI ‘ is where the expertise lies and should be visited for satisfying your jalebi craving without thinking twice .
Best TRIBUTE – Was given by none other than MR AMITABH during his jalebi eating scene in Delhi 6 I quote “For the 1st time I wanted the Director to take retakes after retakes as such was the FAMOUS jalebi taste”
Finally’ Jiske naam mein he FAMOUS ho’, rest as they say is history.