Mahul Brahma’s Decoding Luxe is a Rare Book on Luxury.
Mahul Brahma’s Decoding Luxe is a rare book in the vicinity which explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical and philosophical look at what constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands owner, custodian, retailer, connoisseur as well as student helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or value for label. The book is published by Srishti Publishers and had its release on 12th July 2017.
The Book has been praised by many big names such as Ratan Tata, Bibek Debroy, Kunal Basu and Sachin Kalbag etc. The Author of the book Mahul Brahma is an award-winning communicator, columnist and luxury commentator. For over a decade, he has held senior editorial positions with The Economic Times, India partner of New York Times and CNBC TV18. His debut film as a lead actor was screened at the 69th Cannes Film Festival. He is currently heading communications and branding in a Tata Group company.
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