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Ae Dil Hai Mushkil hits 100 cr mark in week 2, box office to be affected by Demonetization.
Ae Dil Hai Mushkil hits 100 cr mark in week 2, box office to be affected by Demonetization: Ae dil hai mushkil added 24.67 cr in its second week to take the total to 104.86 cr which is good but not up to the mark. While Ajay Devgn’s Shivaay is on the losing side which added around 20 cr in the second week to make a total of 90.35 cr in two weeks. Four years back with less screens and ticket price couple of films clashed in the form of Jab tak hai jaan and Son of sardaar with both of them performing better than this years dilwali clash which clearly indicates that we have gone down in the business of the films and film makers need to pull their sleeves up now.
Ae dil hai mushkil has made $11 Million USD from overseas but now the steam there also have ended, overall we had a struggling diwali at the box office. Demonetization of currency by the government will play a big role in the times to come and will affect the business of all the films at least in the next 30-40 days. It is now very interesting to see how the films will perform as Dear Zindagi starring Shah Rukh Khan and Alia Bhatt is releasing in late November and the much anticipated UTV-disney and Aamir Khan’s Dangal in December. We can only hope for the best as we all believe that nobody can stop a good film.
Hollywood biggie Doctor Strange which is ruling worldwide with a massive collection of over $350 million USD has made only $2.3 million USD (15.2 3 cr) business from the Indian markets in week one.
We’ll be back again next week with updates of Rock on 2 business details, till then stay tuned for more.